Co-Founder @ ITO HAUS
Duration: 04.2021 - 01.2025
A visionary leader and design expert, I co-founded ITO Haus, a collective of creative and technical minds disrupting the branding landscape. We deliver holistic solutions that empower businesses, crafting impactful brand experiences that resonate and drive growth.
Notable Projects & Achievements:
Championed ocean conservation: Defined the brand identity for the Captain Paul Watson Foundation, capturing the essence of his legacy and global impact. Partnered with John Paul DeJoria's foundation on high-profile events and impactful fundraising campaigns, generating over $8 million in the first year, enabling crucial conservation efforts.
Dominated the Padel surge: Positioned ITO Haus as the go-to design agency for the rapidly expanding Padel industry. Crafted innovative brands, immersive 3D renderings of cutting-edge facilities, and event experiences for a global clientele of investors and entrepreneurs, shaping the visual identity of Padel worldwide. Our strategic design solutions helped clients secure over $3 million in investor funding, fueling their expansion and solidifying ITO Haus' position as a leader in Padel industry branding.
Elevated Courtside Basketball: Reimagined the brand identity for Courtside, Miami's premier adult basketball league, preparing them for ambitious growth with investor and NFL star Tyreek Hill. Developed a comprehensive brand strategy encompassing visual identity, marketing collateral, and social media presence, attracting new players and sponsors.
Revitalized a New York City icon: Modernized the brand of New York Pizza Suprema, a legendary New York City pizza institution, ensuring its continued dominance near Madison Square Garden. Refreshed the logo, packaging, and in-store experience while preserving the brand's authentic heritage, appealing to new generations of pizza lovers.
Product Partner @ Avonna Solutions
Duration: 11.2023 - 07.2024
Led the reimagining and transformation of Avonna's point-of-sale (POS) system for the restaurant industry, driving significant improvements in user experience, operational efficiency, and client revenue.
Key Achievements:
Revolutionized the POS Experience: Spearheaded the development of a next-generation POS system that prioritized intuitive design and streamlined workflows, resulting in a 25% reduction in transaction times.
Empowered Data-Driven Decisions: Integrated advanced analytics and reporting capabilities into the POS system, providing restaurant owners with actionable insights that led to a 10% increase in sales.
Championed User-Centric Design: Conducted extensive user research to deeply understand the unique needs and challenges of restaurant owners and staff, ensuring a user-friendly and efficient system.
Drove Product Adoption: Successfully launched the new POS system, achieving widespread adoption among Avonna's restaurant clients and generating positive user feedback.
Product Manager @ Bounteous
Duration: 08.2018 - 04.2021
Delivered impactful digital solutions for a diverse portfolio of enterprise-level clients across a range of industries. I thrived in a fast-paced environment, leading cross-functional teams through the entire product lifecycle, from ideation and development to launch and iteration. My role involved close collaboration with stakeholders to gather requirements, prioritize features, and ensure that solutions met their specific needs and exceeded expectations. I was adept at managing multiple product backlogs concurrently, effectively prioritizing tasks and ensuring on-time delivery.
Key Contributions:
Product Strategy & Planning: Contributed to the development and execution of product strategies aligned with business objectives and user needs. Conducted market research, analyzed user feedback, and identified opportunities for product innovation and growth.
Product Roadmap Development: Collaborated with product managers and stakeholders to define product vision, strategy, and roadmap. Prioritized features and functionalities based on user needs, business goals, and technical feasibility.
User Story Mapping & Requirements Gathering: Developed detailed user stories and acceptance criteria to guide development. Conducted user research and gathered feedback to ensure alignment between product features and user needs.
Process Optimization & Efficiency: Analyzed existing product development processes and workflows to identify areas for improvement. Implemented strategies to streamline processes, enhance collaboration, and increase efficiency across the team.
Client Portfolio:
JP Morgan Chase, Grant Thornton, Coca-Cola, Mars, Caesars Entertainment, Lockheed Martin, Better Business Bureau, Shake Shack, Domino's Canada, Wawa
Operations Associate @ SoFi
Duration: 04.2018 - 08.2018
Played a key role in optimizing operational efficiency and enhancing the customer experience at SoFi, modernizing reporting processes, fostering collaboration, and driving solutions that improved overall performance within a fast-paced, high-volume call center environment.
Key Contributions:
Automated Reporting & Data Visualization: Developed and implemented automated reporting systems to efficiently extract and analyze key performance indicators (KPIs) from various sources. Created dynamic dashboards to provide real-time insights to business and operations managers, facilitating data-driven decision-making.
Process Improvement & Innovation: Streamlined existing processes to enhance efficiency and productivity. Contributed to the development of sales campaigns that transitioned the contact center from a reactive to a proactive model.
Problem Solving & Solution Implementation: Proactively identified and addressed operational challenges, implementing solutions to improve customer satisfaction, reduce call handle times, and enhance overall call center performance.
Customer Experience Associate @ Sallie Mae
Duration: 08.2017 - 04.2018
Excelled in resolving complex escalated cases at Sallie Mae, ensuring customer satisfaction even in the most challenging situations. Proactively identified opportunities to enhance the customer experience and advocated for positive change throughout the organization.
Key Contributions:
Escalation Management & Resolution: Specialized in resolving escalated customer calls, demonstrating expertise in addressing complex issues and providing effective solutions. Resolved over 30 escalated cases daily, consistently exceeding performance targets.
Proactive Improvement & Advocacy: Proactively identified and addressed recurring customer issues, initiating requests to upper management and offering strategic suggestions to elevate the overall customer experience.
Customer Advocacy & Relationship Building: Acted as a strong advocate for customers, building rapport and trust while navigating sensitive situations. Effectively de-escalated challenging interactions and provided empathetic support.
